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Case Study: Teachers Pay Teachers Web Analytics and SEO

By Sheryl Gunno
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Teachers Pay Teachers   Teachers Pay Teachers  is “the world’s most popular online marketplace for original education resources”. According to Semrush, organic traffic tops 6.5M. Their business model allows individual educators to sell original resources to other educators and educational institutions. This creates stores under the umbrella of teacherpayteachers.com   with a search engine to navigate it all. It is similar to Etsy but targeted to educators. For this case study, store owners are customers and buyers are consumers.   Tech Stack TpT utilizes a stack including a variety of tools and widgets for analytics and tracking according to Built With . TpT’s estimated annual technology spend is $109, 604. The TpT stack includes among other tools: Tools/Widget Purpose Full Story understanding customer experience Hotjar heat maps, surveys, and funnels Optimizely A/B Testing Heap captures user actions, application performance insights Sift Science monitors traffic, id...
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Semrush Experiences with the SEO Toolkit

By Sheryl Gunno
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Learning Semrush Semrush Courses You want to boost your website’s rank in Search Engine Results Page (SERP) but feel overwhelmed by what SEO will entail. Semrush is suggested as a potential tool to help.   The good news is that Semrush offers a variety of courses. I completed the SEO Toolkit course. It’s described as a three hour course, but I recommend planning five to six hours and dispersing the time over multiple sessions. Each lesson includes video instruction, reading, expert tips video and an opportunity to practice using each tool. Semrush Certification Exams If you plan to take the certification exam the extra time beyond three hours is necessary to pass it. You can retake the exam as needed. It takes a little less than 30 minutes to complete.   Two Projects Started During the SEO Toolkit Course Web Analytics Beginner Blog Project I built this project while practicing Semrush during the toolkit course. I connected reports to Google Analytics and Google Search Console...
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